Visual identity

We help you create and manage your brand. 

Your brand is the sum total of what people think, feel and remember when they relate to your company. Your brand is your reputation in the market and the personality you want to communicate with to create and serve your customers. It does not exist in a logo or on a business card; it lives within the heart and mind of your client.

The greatest achievement of a branding agency is a Super Bowl commercial. These commercials look like 30-second movies where you see incredibly attractive people having fun in a superhuman way, and all this just for drinking the beer that is advertised in the video. The problem is that this approach to building a brand does not work for most businesses and is increasingly underperforming.

Traditional branding assumes that you have a budget that only Fortune 500 companies can have. The strategies and tactics are directed to reach the market in a massive way and depend on infinite repetition. This is effective if you are Coca-Cola and can afford to wait months for your marketing plan to pay off. Not great if you need to get clients today.

There are more competitors than ever. Traditional branding works well in retail. Because in retail the spaces within the store are divided between cheap, medium, and expensive products. Today, there are more competitors. Customers buy products from the brands with whom they have a relationship.

Today, customers talk to you. Online opinions, or tweets can raise or lower the price of a company's stock. There is technology that amplifies the comments of your customers. Your customers have so much to say about what your brand does, and sometimes they say more.

At Happy House we create brands from the inside.

We believe that the only way to create unique brands is from within. Here we show you what we mean.

Discovery

Our process begins with Discovery. We connect with you to discover the truths of your business and your vision. Then we interview some of your clients and do an audit of your competition to understand how your business is getting perceived today and why.

Strategy

Then we create a brand strategy. Your story is the foundation of the brand that aligns with your message to captivate prospects and convert them into customers. And your message positions your brand above your competition.

Creation

Once we define the interior, we enliven the spirit of your brand. In this way we can bring out the creative talent of our team to show your clients the assets that represent your brand.